Sound familiar?
You're always finding out too late.
Events, announcements, and dates move fast. If you're not watching constantly, you're already behind.
You found out about the tour after presale already ended
You missed the announcement because you weren't online
You had a dozen tabs open refreshing different pages
Something you cared about happened — and you heard about it hours later
The Solution
Describe it once. Get notified when it happens.
ObserveIt's AI learns what you're watching for and continuously monitors the right sources — so you never miss a moment that matters.
Signal detected
AutomatedObserveIt picks up an announcement or event from monitored sources — official channels, social feeds, news.
Context resolved
AI-poweredLocation, date, and relevant details are extracted and matched to your tracker — filtering signal from noise.
Updates tracked
ContinuousVenue changes, postponements, new dates — your tracker stays current as more information emerges.
You're notified
InstantThe moment an event is confirmed or about to happen, you receive an alert before it's trending anywhere.
How it works
How it works
Describe the event you're watching
Tell ObserveIt what event, announcement, or date you want to track, in plain language.
AI identifies the right sources
ObserveIt finds and monitors the relevant pages, accounts, and feeds automatically.
Get notified the moment it happens
When ObserveIt detects the event, you receive an instant alert — before it's trending.
Act immediately
You're the first to know. No more finding out hours later from a friend or news feed.
Use cases
What you can track
Concert and tour announcements from your favourite artists
Sports fixture announcements and ticket sales
Company earnings calls and business announcements
Government policy announcements affecting your industry
Film and TV show premiere dates
New album, book, or game release announcements
Conference and summit dates
Local event openings in your area
FAQ
Frequently asked questions
Start tracking events that matter
Join the waitlist and never miss another moment.
2 floor tickets just became available for Friday's show.